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Leadership in Uncertainty

We train teams and their leaders in uncertainty ability—a distinct skillset for transforming uncertainty into opportunities for growth and innovation.

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“The future will belong to companies whose senior executives remain calm.”

McKinsey Quarterly December 2008

"The single biggest predictor of executive success is how do you deal with ambiguity"

Sam Yagan, cofounder, SparkNotes and OkCupid; former CEO, Match.com

Our framework provides a guide for meeting every phase of uncertainty.

REFRAME

Leaders who frame the current transformation or crisis as navigable will inspire and motivate teams to do their best work. 

PRIME

Great leaders prepare self and situation by understanding their “risk profile” and by creating islands of certainty.

DO

Taking action is one of the best ways to resolve uncertainty. Basing action on values, small experiments and cognitive flexibility ensures brilliant decisions and moving forward.

SUSTAIN

Encourage yourself and your team through undesirable surprises and setbacks by frustration management practices and dynamic leadership involving emotional hygiene, reality check and serendipity.

REFRAME

PRIME

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DO

SUSTAIN

We offer a variety of modules to best suite your needs:

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KEYNOTE

An overview of the Upside philosophy and framework. Book a keynote to inform/energize your team in reframing uncertainty or use as a kick-off for taking the online course together.

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WORKSHOP

Lecture and breakout application sessions (F2F or virtual). We will speak directly to your organization and lead practice working through your existing present scenarios. 

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RETREAT

Hands-on, community building events. We will lead in-depth training and application workshops. Retreats strengthen vitality and solidify frameworks through uncertainty. 

"Uncertainty is the very lifeblood of entrepreneurship. Should be required reading for anyone getting ready to dive into the unpredictable world of entrepreneurship."

David Hornik, Founding Partner, Lobby Capital

Who we are

Trainings are led by Nathan and Susannah, co-authors of The Upside of Uncertainty: A Guide to Finding Possibility in the Unknown (HBR Press)

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Nathan R. Furr is a professor of strategy and innovation at INSEAD in Paris and a recognized expert in the fields of innovation and technology strategy. His bestselling books include The Innovator's Method, Leading Transformation, and Innovation Capital. He works with leading companies such as Google, Microsoft, Citi, ING, Philips, Solvay, and others. He is also the father of four children.

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Susannah Harmon Furr is an entrepreneur, designer, art historian, and contrarian. She founded a women's clothing line and is currently cultivating a biointensive garden as part of a larger hope accelerator in Normandy. She is the mother of the same four children as Nathan.

Next steps

Schedule a brief call or contact us by email to discuss your organization's needs.

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