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The Upside of Uncertainty

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A Guide to Finding Possibility in the Unknown

In our fast-paced, ever-changing world, uncertainty is on the rise. Few of us have been taught the techniques to navigate it well. 

The Upside of Uncertainty provides the inspiration, tools, and strategies you need to thrive through the inevitable plot twists in life.

Praise for The Upside of Uncertainty

Beautifully demonstrates that uncertainty is the essence of life. Nothing could be more important!

— Tina Seeling, Exec. Director, Knight-Hennessey Scholars Program; Professor of the Practice, Dept. of Management Science & Engineering, Stanford University

Packed with insights into how we make life's most important decisions.

— Erin Meyer, Professor, INSEAD; New York Times Bestselling Coauthor, No Rules Rules

Should be required reading for anyone getting ready to dive into the unpredictable world of entrepreneurship.

— David Hornik, Founding Partner, Lobby Capital

"The Upside of Uncertainty  is a unique, powerful combination of science, philosophy, logic, history, psychology, and everything poetic, thoughtful and human unified with storytelling. With it, I can move mountains, dream bigger, and live a happier, more productive life."

Preview The Upside 

Download a free preview of one of our favorite chapters and the book's intro.

UP Tools

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Designed to help you find the possibilities hidden in uncertainty.

More reviews that have thrilled us

The Furrs wrote a practical, extensive and personal account … copies of which I will be gifting in my network for years to come. This is a splendid job of cataloging the available scientific research on the fringes of a wide array of diverse domains, completed with interviews of some of the most expansive minds of our generation. I can’t recommend it enough.”

In the right hands and with the right intention, some can use it as an overarching life guide, probably to great success. It is a book I wish I had been offered when starting my adult life. Or that it be offered to every parent, as it provides a blueprint for the blossoming of humans in the face of life uncertainties.

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