PRIME

Prepare by encouraging projects that matter to you, taking into account your personal uncertainty landscape to enable satisfying outcomes when it’s time to act.

Prime Tools (8)

Know Your Risks

Most people are attracted to some types of risks and are averse to others. Knowing your risk profile helps you fortify where you feel weak and make the most of your affinities.

Dumbo Feathers

People, places, and things can be your biggest helps or greatest hindrances. How do you find the “Dumbo feathers” that will help you fly to your dreams and avoid the quest destroyers that will pull you down?

Personal Real Options

Research on hybrid entrepreneurs reveals that risking it all is often counterproductive. Having a portfolio of both certain and uncertain projects helps reduce anxiety while increasing your chances of success.

Uncertainty Balancers

Even innovators who claim to love risk balance the uncertainty they face by incorporating more-certain things into their lives.

Runways & Landing Strips

Runways and landing strips are the money and time to get your ideas off the ground and the networks that give you new opportunities.

Reimagining Resources

Too often we let constraints limit our imagination, but there are ways to reimagine resources to transform overlooked abundance and use constraints as fuel for creativity.

Fait Sur Mesure

Sometimes we fall into the trap of following someone else’s plan for our life. We forget that we can, at any time, customize our lives in bright and beautiful ways. Your life should be, as the French say, fait sur mesure—made to your measure.

Don't Force Machinery

The anxiety created by uncertainty can trap us into prematurely settling for suboptimal certainty. Sometimes the best preparation is to be patient. We must learn to entertain the unknown long enough to let a better future emerge.

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Is your framework for uncertainty productive?
Is Prime a strength or weakness?
Take our mini quiz:

Subscribing to our newsletter gets you free access to the mini uncertainty ability assessment

"The stories bring it to life. Certainly a very important part of the proportion. Everything is very relevant, useful and compelling."

PRIME

Prepare by encouraging projects that matter to you, taking into account your personal uncertainty landscape to enable satisfying outcomes when it’s time to act.

Prime Tools (8)

Know Your Risks

Most people are attracted to some types of risks and are averse to others. Knowing your risk profile helps you fortify where you feel weak and make the most of your affinities.

Dumbo Feathers

People, places, and things can be your biggest helps or greatest hindrances. How do you find the “Dumbo feathers” that will help you fly to your dreams and avoid the quest destroyers that will pull you down?

Personal Real Options

Research on hybrid entrepreneurs reveals that risking it all is often counterproductive. Having a portfolio of both certain and uncertain projects helps reduce anxiety while increasing your chances of success.

Uncertainty Balancers

Even innovators who claim to love risk balance the uncertainty they face by incorporating more-certain things into their lives.

Runways & Landing Strips

Runways and landing strips are the money and time to get your ideas off the ground and the networks that give you new opportunities.

Reimagining Resources

Too often we let constraints limit our imagination, but there are ways to reimagine resources to transform overlooked abundance and use constraints as fuel for creativity.

Fait Sur Mesure

Sometimes we fall into the trap of following someone else’s plan for our life. We forget that we can, at any time, customize our lives in bright and beautiful ways. Your life should be, as the French say, fait sur mesure—made to your measure.

Don't Force Machinery

The anxiety created by uncertainty can trap us into prematurely settling for suboptimal certainty. Sometimes the best preparation is to be patient. We must learn to entertain the unknown long enough to let a better future emerge.

Is your framework for uncertainty productive?
Is Prime a strength or weakness?
Take our mini quiz:

Subscribing to our newsletter gets you free access to the mini uncertainty ability assessment

"The stories bring it to life. Certainly a very important part of the proportion. Everything is very relevant, useful and compelling."

The Upside

Uncertainty & Possibility
Two Sides of the Same Coin

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© 2025 UP School. All Rights Reserved

PRIME

Prepare by encouraging projects that matter to you, taking into account your personal uncertainty landscape to enable satisfying outcomes when it’s time to act.

Prime Tools (8)

Know Your Risks

Most people are attracted to some types of risks and are averse to others. Knowing your risk profile helps you fortify where you feel weak and make the most of your affinities.

Dumbo Feathers

People, places, and things can be your biggest helps or greatest hindrances. How do you find the “Dumbo feathers” that will help you fly to your dreams and avoid the quest destroyers that will pull you down?

Personal Real Options

Research on hybrid entrepreneurs reveals that risking it all is often counterproductive. Having a portfolio of both certain and uncertain projects helps reduce anxiety while increasing your chances of success.

Uncertainty Balancers

Even innovators who claim to love risk balance the uncertainty they face by incorporating more-certain things into their lives.

Runways & Landing Strips

Runways and landing strips are the money and time to get your ideas off the ground and the networks that give you new opportunities.

Reimagining Resources

Too often we let constraints limit our imagination, but there are ways to reimagine resources to transform overlooked abundance and use constraints as fuel for creativity.

Fait Sur Mesure

Sometimes we fall into the trap of following someone else’s plan for our life. We forget that we can, at any time, customize our lives in bright and beautiful ways. Your life should be, as the French say, fait sur mesure—made to your measure.

Don't Force Machinery

The anxiety created by uncertainty can trap us into prematurely settling for suboptimal certainty. Sometimes the best preparation is to be patient. We must learn to entertain the unknown long enough to let a better future emerge.

Is your framework for uncertainty productive? Is Prime a strength or weakness? Take our mini quiz:

Subscribing to our newsletter gets you free access to the mini uncertainty ability assessment

"The stories bring it to life. Certainly a very important part of the proportion. Everything is very relevant, useful and compelling."

© 2025 UP School. All Rights Reserved

Is your framework for uncertainty productive?
Is Prime a strength or weakness?
Take our mini quiz: