Keynote
1–2 hours
- Audience
- Executives, leaders, and entire teams.
- Format
- A keynote address, a moderated discussion, or an interactive Q&A.
- Delivery
- In-person or virtual.
For organizations
Leadership in uncertainty
Give your team the skills to turn uncertainty into growth and a competitive advantage.
Discover training
The single biggest predictor of executive success is how you deal with ambiguity.
Sam Yagan, co-founder of SparkNotes and OkCupid; former CEO, Match.com
The future will belong to companies whose senior executives remain calm.
McKinsey Quarterly
Reframe
Uncertainty causes natural discomfort and can limit your perspective.
- Leading with confidence when you feel uncertain yourself
- Sharing a vision of what’s possible
Prime
Uncertainty becomes manageable when you prepare yourself for it.
- Creating calm and confidence in others
- Routines that build certainty and camaraderie
Do
Uncertainty creates a fight, flight or freeze response.
- Small experiments over rigid plans
- Adjusting course as you learn
Sustain
Despite our efforts, things will still “go wrong.”
- Helping teams see setbacks as part of the journey
- Turning “not knowing” into a catalyst for transformation
Gave our leaders practical tools and a shared language for leading through uncertainty. It sparked valuable conversations and shifted mindsets around how we approach change and risk.
What experience works best for you?
Pair any of these with the Uncertainty Ability Assessment before and after training to track measurable results.
On-demand course
2–3 hours
- Audience
- Executives, leaders, and entire teams.
- Format
- Choose Leading in Uncertainty or Uncertainty Ability. Self-paced video lessons and exercises.
- Delivery
- Online and self-paced, or hybrid with a live kickoff call.
Workshop
1–2 hours, or up to a full day
- Audience
- Executives, leaders, and entire teams.
- Format
- Presentation plus interactive group discussion and exercises, with learning materials and a recording.
- Delivery
- In-person, virtual, or hybrid.
Uncertainty Ability Assessment
Self-paced, ~15 minutes
- Audience
- Anyone at your organization.
- Insights
- Shows each person’s strengths and growth areas across the UPside framework, plus results for the whole team and suggestions for improving.
- Delivery
- One link your whole team can use.
Who we are
Nathan and Susannah, co-authors of The Upside of Uncertainty (Harvard Business Review Press).
Nathan R. Furr
Professor of Strategy and Innovation at INSEAD in Paris and a recognized expert in innovation and technology strategy. His bestselling books include The Innovator's Method, Leading Transformation, and Innovation Capital. He works with leading companies such as Google, Microsoft, Citi, ING, Philips, and Solvay. He is also the father of four children.
Susannah Harmon Furr
Entrepreneur, designer, art historian, and contrarian. Susannah is currently cultivating a biointensive garden as part of a larger Hope Accelerator project in Normandy, where she runs diverse retreats for individuals and teams. She is also the mother of four children.