The Upside of Uncertainty

For organizations

Leadership in uncertainty

Give your team the skills to turn uncertainty into growth and a competitive advantage.

Discover training
Nathan and Susannah delivering a keynote to an audience
The single biggest predictor of executive success is how you deal with ambiguity.

Sam Yagan, co-founder of SparkNotes and OkCupid; former CEO, Match.com

The future will belong to companies whose senior executives remain calm.

McKinsey Quarterly

Reframe

Uncertainty causes natural discomfort and can limit your perspective.

Reframe tools help you embrace the unknown as the origin of possibility.

See the 9 tools

Prime

Uncertainty becomes manageable when you prepare yourself for it.

Prime tools encourage routines, self-knowledge and a portfolio of projects for satisfying action.

See the 8 tools

Do

Uncertainty creates fight, flight or freeze response.

Do tools promote fast learning and adaptation, dispelling ambiguity and building courage. Each step is a valuable discovery.

See the 8 tools

Sustain

Despite our efforts, things will still “go wrong.”

Sustain tools bring energy and resilience, acting as fuel on the journey from Uncertainty to Possibility.

See the 17 tools

What experience works best for you?

Pair any of these with the Uncertainty Ability Assessment before and after training to track measurable results.

Keynote

1–2 hours

Audience
Executives, leaders, and teams.
Format
A keynote address, a moderated discussion, or an interactive Q&A.
Delivery
In-person or virtual.
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Workshop

1–2 hours, or up to a full day

Audience
Executives, leaders, and teams.
Format
Presentation plus interactive group discussion and exercises, supplemented by learning materials. Access to a recording.
Delivery
In-person, virtual, or hybrid.
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On-demand course

2–3 hours

Audience
Leaders, executives, entire team.
Format
Self-paced course, either for leadership in uncertainty or an uncertainty ability course. Optional live kickoff and/or conclusion workshop.
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Ability assessment

Self-paced, ~15 minutes

Audience
Anyone at your organization.
Insights
The Uncertainty Ability assessment reveals strengths and weaknesses in individual uncertainty strategies and overall team results, with suggestions for how to improve.
Delivery
A link to distribute to your team.
Explore the assessment
Gave our leaders practical tools and a shared language for leading through uncertainty. It sparked valuable conversations and shifted mindsets around how we approach change and risk.
Christoffer BjärebornDirector of Talent & Leadership Development, Schibsted

Training leaders

Nathan and Susannah, co-authors of The Upside of Uncertainty (Harvard Business Review Press).

Nathan R. Furr

Nathan R. Furr

Professor of Strategy and Innovation at INSEAD in Paris and a recognized expert in innovation and technology strategy. His bestselling books include The Innovator's Method, Leading Transformation, and Innovation Capital. He works with leading companies such as Google, Microsoft, Citi, ING, Philips, and Solvay. He is also the father of four children.

Susannah Harmon Furr

Susannah Harmon Furr

Entrepreneur, designer, art historian, and contrarian. Susannah is currently cultivating a biointensive garden as part of a larger Hope Accelerator project in Normandy, where she runs diverse retreats for individuals and teams. She is also the mother of four children.