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Your guide to finding possibility in the unknown.

Discover an essential skillset 

In our fast-paced, ever-changing world, uncertainty is on the rise. We face it every day. But few of us have been taught the techniques to navigate it well.

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The science-backed guide for thriving through uncertainty

Drawing from hundreds of interviews and insights from world-renowned leaders, innovators, entrepreneurs, artists, and creatives, along with pioneering research in psychology, innovation, and behavioral economics.

The Most Important Leadership Capability In Demand Today

Dec 4, 2024 · Leadership

Nathan R. Furr

Leading ourselves and others through uncertainty is the most important but under-developed leadership skill for the next century.

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"Beautifully demonstrates that uncertainty is the essence of life. Nothing could be more important!"

Tina Seeling, Stanford University

"Uncertainty is here to stay. The Upside of Uncertainty will help you learn to take advantage of it instead of fear it."

Alex Osterwalder, Thinkers50

"The major difference between the authors and Aristotle is that Nathan and Susannah provide us with a toolkit to achieve personal growth and success rather than provide a theoretical description of how such growth can occur"

Ira Bedzow, Forbes

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