Navigating uncertainty is a skill you can learn.
Drawing on hundreds of interviews and our Harvard Business Review Press book, The Upside of Uncertainty, we help individuals, leaders, and teams make decisions, move through change, and find the opportunity hidden in the unknown.
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Most of us weren't taught how to navigate the unknown.Good news is you can learn.
We help individuals, leaders, and teams build the skills to make decisions without complete information, move through change, and find the opportunity inside the unknown.
Our Harvard Business Review Press book
Strategies, inspiration, and 42 tools to find confidence through inevitable plot twists.
A four-phase framework. 42 tools.
Reframe
Uncertainty causes natural discomfort and can limit your perspective.
Reframe tools help you embrace the unknown as the origin of possibility.
Prime
Uncertainty becomes manageable when you prepare yourself for it.
Prime tools encourage routines, self-knowledge and a portfolio of projects for satisfying action.
Do
Uncertainty creates fight, flight or freeze response.
Do tools promote fast learning and adaptation, dispelling ambiguity and building courage. Each step is a valuable discovery.
Sustain
Despite our efforts, things will still “go wrong.”
Sustain tools bring energy and resilience, acting as fuel on the journey from Uncertainty to Possibility.
For you right now
Three tools for what you're facing
Answer three questions and we'll pick the three tools from our library of 42 that fit.
- 1The situation: Career, finances, relationships, or side projects.
- 2The intensity: Too low and flat, manageable, or too high and overwhelming.
- 3The need: Inspiration, assurance, or next steps.
The research behind the framework
We talked to hundreds of leaders, thinkers, entrepreneurs, artists, and creatives. Behind that: years of research in psychology, innovation, and behavioral economics.
The people who found their way through weren’t the ones who felt certain, but the ones who had something to do next. The 42 tools meet you in every phase of uncertainty.
Explore our frameworkNotable praise
Beautifully demonstrates that uncertainty is the essence of life. Nothing could be more important!
Uncertainty is here to stay. The Upside of Uncertainty will help you learn to take advantage of it instead of fear it.
From readers
The mere fact that the framework exists made me look at uncertainty as manageable. Deeply powerful realization.
The stories bring it to life. Everything is very relevant, useful and compelling.
With The Upside, I can move mountains, dream bigger, and live a happier, more productive life.
A book I wish I had been offered when starting my adult life.
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