The framework
The Upside Framework
Four stages of practical tools, organized around a first-aid cross to remind you that help is available for facing the unknown.

Thinking axis
Reframe
Uncertainty causes natural discomfort and can limit your perspective.
Reframe tools help you embrace the unknown as the origin of possibility — enabling a perspective shift that motivates you to look creatively for all the possibilities, and to believe in an upside you can't see yet.
See all 9 Reframe tools
Doing axis
Prime
Uncertainty becomes manageable when you prepare yourself for it.
Prime tools encourage routines, self-knowledge and a portfolio of projects — preparing you by taking your personal uncertainty landscape into account, so outcomes are satisfying when it's time to act.
See all 8 Prime tools
Doing axis
Do
Uncertainty creates a fight, flight or freeze response.
Do tools promote fast learning and adaptation, dispelling ambiguity and building courage. Each step is a valuable discovery.
See all 8 Do tools
Thinking axis
Sustain
Despite our efforts, things will still “go wrong.”
Sustain tools bring energy and resilience, acting as fuel on the journey from Uncertainty to Possibility.
See all 17 Sustain toolsIt is the first time that a balanced framework is proposed to handle uncertainty.
A sophisticated yet accessible guide to turning uncertainty into a force for creativity, positive action and good.
A splendid survey of scientific research across diverse fields, enriched by interviews with some of our generation’s most expansive minds. I can’t recommend it enough.
Where to start with the 42.
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